FRED Force 10 bracelet

L’Atelier Fred: 100,000 possible permutations for Force 10 bracelet

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LVMH-owned Fred Jeweller, the French jewellery brand named after the founder Fred Samuel, launches playful customization service for its iconic Force 10 bracelet. With a choice of materials, colors and other elements, more than 100,000 different permutations are possible through the newly-launched L’Atelier Fred. This new jewelry customization service, available exclusively at Fred’s flagship store … Read more

Exceptional Jewelry: Fred, Force 10 bracelet in yellow gold and paved white diamonds

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Since 1966, the Force 10 bracelet’s unexpected marriage of a steel cable and a gold buckle has epitomised the style of Fred: singular, precious, luminous, powerful and timeless. The FRED jewelry house continues to epitomize an unconditional love of gemstones, pearls and golden light, creating collections that burst with radiant elegance. Fred Samuel, the founder … Read more