Culture – Page 120

Curators may be sceptical but branding is vital for museums

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The Tate and British Museum are among institutions that have adopted brand thinking – taken seriously, it can help our scholarship reach more people

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‘Magritte was smart on the outside, rebellious on the inside – and that’s kind of like me’

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State-of-the-art facility will store more than three centuries of newspapers and magazines dating back to the English civil war

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The man made famous for his portraits of supermodels discusses why he has been drawn back to his hometown Lima

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Expert describes four unpublished letters to chief of staff Alexandre Berthier as ‘wonderful, intimate and revealing’

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Fashion designer’s retrospective, the eighth most visited exhibition in Metropolitan Museum’s 142-year history, to be at V&A in 2015