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Clorox

Perfume remains a ‘secretive trade,’ but US cleaner giant moves to transparency

December 25, 2019September 30, 2014 by Editorial Team

Clorox has made moves to disclose fragrance allergen ingredients in its products – does this mean others will begin to abolish their own ‘trade-secret status,’ or even remove the allergens altogether?

Categories Beauty, Green, Sport & Health Tags allergens, Article, Badger, Campaign for Safe Cosmetics, Clorox, Consumer affairs, consumer product labels, Corporate Social Responsibility, disclosing fragrance allergens, Environmental health advocates, expert perfumers, Features, fragrance allergens, fragrance industry, fragrance ingredients, fragrance trade, Guardian sustainable business, IFRA, ingredients of fragrance, International Fragrance Association, Johnson & Johnson, perfume allergens, perfume full disclosure, perfume secretive trade, Pierre Sivac, Safe Cosmetics, secret perfume ingredients, secret perfume recipes, secretive trade, sustainability, Sustainable living, trade-secret protection, Women’s Voices for the Earth

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