Tag: Chanel Sycomore
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Luck, Snow and Vetiver: How Chanel Sells a State of Mind
Chanel, the Paris house founded by Gabrielle “Coco” Chanel in 1910 and now led in fashion by Matthieu Blazy, has put three quite different things in front of us this month: a gold medal, a snow-covered Christmas film and a woody perfume. They look unrelated. Read side by side, they tell the same story, and…