Jet-Setters and Jerseys: How Sports Fans Are Becoming the New Luxury Tourists

There was a time when premium travel meant sailing into St. Barts on a private yacht or checking into a marble-clad suite in the Amalfi Coast. But now? It might just mean touching down in Buenos Aires with a jersey in your suitcase and a match ticket in hand. According to Mastercard Economics Institute’s latest … Read more

Sotheby’s Maison Unveils A Bold Yet Familiar Rebellion in Fine Jewellery

In the ever-curated world of luxury, genuine serendipity is rare. Yet, on a transatlantic flight from Los Angeles to London, British jeweller Hannah Martin recognized her own creation glinting from the wrist of Coldplay bassist and APPLIED ART FORMS founder, Guy Berryman. What began as a chance encounter blossomed into a dialogue between two kindred … Read more

Air France’s La Première: The Sky-High Luxury We Didn’t Know We Needed

Air France has always been synonymous with elegance, luxury, and refinement, but with its revamped La Première cabin, it’s officially entered the realm of “I-can’t-believe-I’m-flying” territory. In an ambitious move to redefine high-end air travel, the French airline has unveiled a fully redesigned La Première experience that’s set to be a game-changer in the ultra-luxury … Read more

Goodbye Trophy Homes, Hello Mindful Luxury

The 2025 Luxury Outlook: Sotheby’s International Realty Deciphers the Future of High-End Real Estate Sotheby’s International Realty has once again graced the world with its much-anticipated 2025 Luxury Outlook report—a deep dive into the shifting tides of the global luxury real estate market. Packed with insights, this year’s edition is a meticulous dissection of economic … Read more

If The High-End Real Estate Market Has A Crown Jewel, This Exclusive Town Wears It For Yet Another Year

For Another Year, Atherton Reigns as the Crown Jewel of Real Estate Where Price Tags Soar: The 10 Most Expensive Zip Codes in 2024, according to Property Shark. If the high-end real estate market has a crown jewel, Atherton, California, wears it for yet another year. With a jaw-dropping median home price of $7.9 million, … Read more

Hennessy Steps Onto The Basketball Court

Hennessy Takes the Court: A Slam Dunk at Selfridges London. From August 12 to September 1, 2024, Selfridges London is transformed into a basketball lover’s paradise, courtesy of Hennessy. The iconic cognac brand has teamed up with the NBA to bring the excitement of the game to The Corner Shop, where fashion, sports, and spirits … Read more