In the ever-evolving theater of high jewelry, where provenance is increasingly the lead protagonist, De Beers London has staged a compelling new act. The house has unveiled a twelve-piece capsule collection in collaboration with GemFair, marking the first time diamonds from this pioneering artisanal sourcing initiative have taken center stage in a dedicated luxury line. … Read more
De Beers announces Lupita Nyong’o as its first Global Ambassador. The Academy Award-winning actor stars in the new brand campaign, De Beers: Where It Begins, which tells the story of the only global luxury brand that starts at the source. As a core element of the partnership Nyong’o will support De Beers’ Building Forever commitment, … Read more
The beauty of this collection is that there is no prescription about who should wear these jewelry pieces. De Beers RVL is the latest collection from the luxury jewelry house. Bold and modern in design, the new collection invites everyone to celebrate the essence of who they are, revealing their individual character through styling and … Read more
With #BlackIsBrilliant, De Beers diamond group provides a platform for Black designers. De Beers Group x RAD launch #BlackIsBrilliant. American actress Kiki Layne Launched ‘Black Is Brilliant’ With RAD And De Beers Group Featuring Jewelry By Afrofuturist luxury brand KHIRY At The 2021 Metropolitan Museum Of Art Costume Institute Benefit. RAD x De Beers … Read more
De Beers Group announces an industry-leading auction platform. The new auction platform will allow customers to buy from De Beers online with greater ease and unprecedented levels of product data with greater transparency. The new platform provides customers with an improved bidding experience through a range of enhancements to functionality and to … Read more
This new brand from De Beers will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren’t getting: affordable fashion jewelry that may not be forever, but is perfect for right now. A new De Beers project aims to seriously affect the competition by offering … Read more