The 9th edition of VivaTech, Europe’s largest startup and technology gathering held in Paris in June 2025, served as a potent crucible for innovation, offering both glimpses into the future and tangible solutions for the present. For the luxury industry, the event underscored a profound shift: technology is no longer an auxiliary tool but an … Read more
When haute eyewear meets Silicon Valley’s brightest minds, the result is something between a design revelation and a tech daydream. At least, that’s what Kering Eyewear and Google are betting on with their newly announced partnership to develop AI-powered smart glasses using Android XR. It’s a match made not in heaven, perhaps, but in an … Read more
In a city where boldness blooms on every corner, Yves Saint Laurent Beauty has chosen a fitting stage to unveil its latest expression of audacity: The Art of Flowers, a lavish, multi-sensorial takeover of the 50th Annual Macy’s Flower Show® at Herald Square. From April 27 to May 18, visitors are invited to lose themselves … Read more
Tariffs have long been a tool of economic policy, used to regulate trade, protect domestic industries, and at times, retaliate in geopolitical disputes. However, their impact on the luxury industry—a sector that thrives on cross-border commerce, global brand prestige, and exclusivity—can be particularly pronounced. From high fashion to luxury automobiles, fine wines to five-star hospitality, … Read more
Luxury fashion meets contemporary art in a high-stakes game of prestige as Art Basel launches its first-ever annual awards, backed by none other than BOSS. In a world where exclusivity and influence often dictate success, the question remains: Is this initiative a genuine push to empower visionaries, or just another glitzy affair designed to solidify … Read more
Aston Martin Aramco’s latest move isn’t about aerodynamics or tire compounds—it’s about skincare. In a bold, unexpected, and undeniably luxurious partnership, the British Formula One team has teamed up with ELEMIS, a heavyweight in the premium beauty world, to become their first-ever Official Skincare Partner. Because, let’s be honest, even race car drivers need to … Read more