Not for Automotive Use? Mercedes-AMG and MSCHF Prove Luxury Design Can—and Should—Get Weird

There’s a new seat at the table—and it’s made out of actual seatbelts. Yes, Mercedes-AMG, the luxury performance arm of the German auto giant, has teamed up with notorious U.S. artist collective MSCHF to launch a jaw-droppingly unconventional collection of art-furniture hybrids and limited-edition merch. It’s a partnership so unexpected, so delightfully absurd, that it … Read more

The best luxury African safaris for families

Multigenerational travel is a growing trend in luxury tourism as families increasingly prioritise meaningful, shared experiences that bridge generations. Discerning travellers now seek immersive, once-in-a-lifetime adventures that blend safety, exclusivity, and enrichment that the entire family can enjoy, from grandparents to grandchildren. No vacation experience captures this spirit more profoundly than a luxury safari in … Read more

Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more

The Bubbly Without the Buzz: Prima Pavé Makes a Golden Splash and Uncorks a Bold New Chapter

Once relegated to dusty corners of “mocktail” menus and whispered health retreats, non-alcoholic wine is no longer the sobering alternative—it’s the celebration itself. And Prima Pavé, the world’s most awarded non-alcoholic wine, just proved it again by sauntering into the San Francisco International Wine Competition and leaving with two glittering gold medals in hand. No … Read more

It’s not just dinner. It’s Prada—on a plate.

Just when we thought the luxury-meets-lifestyle trend had reached its peak—where handbags sat next to handmade pasta and labels moonlighted as hotel curators—Prada quietly steps in with its first independent dining concept in Asia, Mi Shang, and reminds us that in the world of couture, the appetite for reinvention is never satisfied. Opened on March … Read more

From Hotel to Home: Nobu’s First UK Residences Set a New Standard

The UK’s luxury real estate and hospitality market is about to get a serious shake-up—Nobu Hospitality has officially announced its expansion into Manchester with a showstopping £360 million project. Partnering with Salboy, the award-winning property developer, Nobu’s ambitious Viadux 2 development will house a hotel, a world-class restaurant, and, for the first time in the … Read more