Let’s be honest: in the year 2025, if you need to know the time down to the exact nanosecond so you don’t miss your 9:02 AM Zoom call, you look at your phone. Or your smart-fridge. Or the GPS-synced satellite clock beamed directly into your retinas. But if you want to look at your wrist … Read more
In the hallowed halls of Geneva’s Musée d’Art et d’Histoire, the watchmaking world just held up a mirror to its own soul. The 25th Grand Prix d’Horlogerie de Genève (GPHG) wasn’t just a ceremony; it was a manifesto. As the “Aiguille d’Or” found its home with Breguet for the Classique Souscription 2025, the message to … Read more
The luxury watch industry in 2025 presents a fascinating paradox: a sector deeply revered for its heritage and artisanal craftsmanship is, simultaneously, engaging with cutting-edge technology and artificial intelligence. The latest launches and industry trends reveal not a wholesale abandonment of tradition, but rather a strategic and often subtle integration of tech and AI, aimed … Read more
It was only a matter of time. The world’s most famously spoiled feline, Choupette Lagerfeld, has officially scratched her way into yet another corner of the luxury universe—this time not a velvet chaise or a couture runway, but a watch ad. Yes, Choupette is now the improbable face of Hublot’s 20th Anniversary Big Bang campaign, … Read more
When you think of Jacob & Co., visions of dazzling diamonds, intricate horological masterpieces, and the boldness of avant-garde design likely spring to mind. The luxury watchmaker and jeweler, synonymous with crafting objects of desire, has now set its sights on a new frontier: high-end real estate. Partnering with Ohana Development, the duo has unveiled … Read more
Honeycomb Blues: Samuel Ross and Hublot’s Luxe Lab Experiment. Beyond the Bezel: Is Hublot’s Art of Fusion Still a Masterpiece? Hublot’s latest collaboration with Dr. Samuel Ross, MBE, debuted at Miami Art Week with the Big Bang Tourbillon Carbon SR_A 3.0, an artful continuation of their partnership. But while this limited-edition marvel is undeniably striking, … Read more