Why reinterpret watches from the past? Audemars Piguet [Re]master01 has the answer

 

@Audemars Piguet [Re]master01 timepiece

A contemporary watch that evokes the past

The Musée Atelier Audemars Piguet opened its doors a month ago. The Audemars Piguet museum explores the luxury watchmaking manufacture history through over 300 watches, each telling a unique story from the Swiss brand’s past. The luxury house is celebrating the milestone with [Re]master01 Selfwinding Chronograph. This limited edition of 500 pieces evokes the highly distinctive design attributes of the original chronograph wristwatch from 1943, with its two-tone steel and pink gold case enhanced with a champagne dial.

@Audemars Piguet [Re]master01 timepiece
Audemars Piguet [Re]master01 Selfwinding Chronograph unites 1940’s design with contemporary technology, visible through a new sapphire crystal caseback. The design of the watch is very esoteric and unusual. The dial has so much character and so much life. According to Audemars Piguet’s François-Henry Bennahmias, “you can see the humanity throughout the watch.”

When the watch came up in 1943 it was a unique watch. Because Audemars Piguet never made a serie actually before 1951. Every single watch was unique.The high-end brand’s goal was to re-adapt completely the vibe from 1943 and bring it to 2020.

Faithful to the original design language of pre-model 1533 from 1943, [Re]master01 features a round case and lugs in stainless steel, enhanced by a bezel, oliveshaped pushers and chamfered crown in 18-carat pink gold. The teardrops lugs highlight the two-tone case’s harmonious curve, while the very thin bezel provides unobstructed view on the dial’s detailed work. The case has been meticulously polished by hand.

@Audemars Piguet [Re]master01 timepiece
The case’s two-tone polished aesthetics is complemented by a satin-brushed gold-toned dial enriched with black transferred hour-markers, pink gold hour, minute and seconds hands, blue chronograph hands and a blue transferred tachymetric scale. Although the dial design has retained the original timepiece’s classic features and Art Deco-inspired numerals, the watch’s enlarged 40 mm diameter ensures better legibility fit for a contemporary use.

Similarly to the 1943 wristwatch, [Re]master01 features the signature “Audemars Piguet & Co Genève” on the dial. From around 1885 to the mid1970s, AP had a workshop in Geneva to be closer to end clients and facilitate distribution within Europe and beyond. When APstarted to sign its watches in the early 20th century, the city of Geneva was frequently mentioned on the dial.

[Re]master01 is equipped with the Manufacture’s newest generation of selfwinding chronograph mechanism: an integrated chronograph with column wheel and flyback function.

According to Hodinkee, “this is one of the better releases I’ve seen over the last year. It’s beautiful, it’s technically impressive, and it’s a watch that contains a lot of stories and history in a wearable, not-too-fussy package. If you’re looking for a high-end chronograph that’s a little bit different than the usual suspects, this is your watch.”

@Audemars Piguet [Re]master01 timepiece

Gone Surfin’: A celebration of surf culture in 171 exclusive pieces of clothing for men

    A nod to the rich history and tradition of surf culture across the globe. Mr Porter, the award-winning global online retail destination for men’s style, launched Gone Surfin’, a series of exclusive capsule collections that honour the global surf culture. Gone Surfin’, features 15 brands with 171 exclusive pieces of clothing, shoes, accessories … Read more

I am perfect as I am – A playful and unexpected new scent inspired by Marc Jacobs’ personal mantra

    “I tattooed ‘perfect’ on my wrist to remind me that, when I’m looking at myself and wishing I could be stronger in this way or better at that thing, I can just say no, I’m exactly how I need to be right now,” says Marc Jacobs. Perfect Marc Jacobs – An expression of … Read more

It is nature that sets the tone of Surnaturel, the new kaleidoscopic Cartier High Jewelry

 

 

More natural than nature itself: The New Cartier High Jewelry Collection.

@Cartier Surnaturel

Cartier opens the way to a nature reinvented: [Sur]naturel. The new High Jewelry Collection paves the way to beauty more real than nature itself, rooted in reality and transformed into the realm of the supernatural. Diamonds, emeralds and sapphires mix with opal and kunzite, coral and aquamarine, beryl and quartz.

The starting point of the collection begins on a journey revealed by nature itself, from figuration to abstraction. Water, flora and fauna breathe life into an ultra-precious universe that exists at the boundaries of fantasy and reality.

The idea behind Cartier’s mesmerising collection is to invoke the precious stones’ evocative powers by infusing wilderness with fantasy. The collection features diamonds, emeralds and sapphires which are teamed with opal and kunzite, coral, aquamarine and beryl and quartz. So if you’re someone who desires a bijoux piece that connects you with nature, spiritually and physically, consider this collection made with Cartier‘s renowned savoir faire,” wrote harpersbazaar.com.sg

@Cartier Surnaturel
@Cartier Surnaturel
@Cartier Surnaturel
@Cartier Surnaturel

Illustrators, painters and digital artists celebrate G-Timeless watch

  Colorful and imaginative artworks by a variety of illustrators, painters and digital artists found by Gucci on Instagram, celebrate the Gucci G-Timeless watch designed by Alessandro Michele. Artists from around the world (including Andrey Kasay) bring their personal and idiosyncratic perspectives to interpret the Gucci G-Timeless automatic watch, focusing on the motif of the … Read more

Chanel’s Lagerfeld-inspired haute couture shows how luxury can thrive online

Virginie Viard’s strong designs in chic colours shine, despite digital showcase’s subdued vibe