Fashion

Fashion, Style Guides and News from luxury brands and designers

The Luxury Landscape Is Becoming More Introspective, More Adaptive, And—When At Its Best – More Meaningful

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The luxury sector finds itself in a dynamic state of reinvention. Marked by audacious collaborations, a resurgence of heritage-driven storytelling, cautious responses to economic headwinds, and increasingly discerning global consumers, the industry is at a crossroads. The latest wave of developments—from fashion and hospitality to mobility and tech—paints a vivid picture of both resilience and … Read more

Hublot Meets Haute Cat-ure And The world’s Most Famously Spoiled Feline

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It was only a matter of time. The world’s most famously spoiled feline, Choupette Lagerfeld, has officially scratched her way into yet another corner of the luxury universe—this time not a velvet chaise or a couture runway, but a watch ad. Yes, Choupette is now the improbable face of Hublot’s 20th Anniversary Big Bang campaign, … Read more

Luxury Retail in Flux: A Strategic Pivot Toward Heritage, Circularity, and Celebrity Synergy

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The past week in luxury retail has underscored a sector in agile transition—strategically shedding what no longer serves, embracing cultural cachet, and redrawing the boundaries of what defines “luxury” for modern consumers. From De Beers’ decision to shutter its lab-grown diamond venture to ThredUp’s entry into the digital vintage pop-up space, the industry is signaling … Read more

Red Carpets to Real Closets: LILYSILK and Elizabeth Stewart Spin a Stylish, Sustainable Thread

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When silk meets stylist, and sustainability dares to flirt with the red carpet, something rather intriguing happens. Enter the LILYSILK X Elizabeth Stewart Capsule Collection, a new collaborative effort between the world’s leading silk purveyor and one of Hollywood’s most respected stylists. The result? A wardrobe whispering elegance, shouting comfort—and gently nudging the luxury industry … Read more

Leather Who? Stella McCartney’s Fungi Fashion Takes Root

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It’s official: fungi is having its fashion moment. And no, we’re not talking about the kind you find on forgotten sourdough starters or foraged into $38 risottos. We’re talking luxury-grade, planet-saving, high-performance fungi—rebranded, refashioned, and reimagined into sleek, sculpted silhouettes that have made their way from the forest floor to the front row. Enter Hydefy, … Read more

Giorgetti x Maserati: When Italian Excellence Collides, The World Takes Notice

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Milan Design Week 2025 has unveiled its latest high-profile collaboration: Giorgetti, the revered Italian furniture brand, has joined forces with Maserati to create a design dialogue rooted in heritage, craftsmanship, and the art of luxury. Dubbed a meeting of “savoir-faire and heritage,” this partnership aims to seamlessly blend the worlds of high-end interiors and automotive … Read more