Author: Editorial
-
From Page to Parfum: Assouline’s Library Gets Scented and Styled
Let’s be honest—Assouline has never been just about books. They’ve been about book moments. Those oversized tomes, immaculately printed and spine-tinglingly tactile, were always meant to do more than inform—they were meant to inhabit. Your coffee table. Your private jet. Your impossibly chic Parisian study. Now, Assouline is doubling down on that fantasy, launching The…
-
Olivier Rousteing Pours His Soul Into Liquid Couture: A Seasonal Journey Through Whisky and Emotion
What happens when you blend the boldest voice in modern couture with the rarest liquids in whisky’s sacred vault? Something wildly unexpected—or perhaps, exactly the kind of high-drama indulgence we’ve come to expect from both Johnnie Walker and Olivier Rousteing. Welcome to Couture Expression—a limited-edition, high-concept whisky capsule born from the vaults of heritage and…
-
Raffles Heads to Baja: A Glamorous Mirage or the Real Deal in Mexico’s East Cape?
In a move as dazzling as a Baja sunset and as meticulously choreographed as a Raffles butler folding your linens just so, Raffles Hotels & Resorts has announced its newest address: the windswept, star-strewn shores of Mexico’s East Cape. That’s right, the legendary hotelier, known for its rarified mix of history, romance, and champagne-spritzed mystique,…
-
Caviar, 4K Screens, and Pajamas at 35,000 Feet? United’s Elevated Dreamliner Interior Dares to Dream Big
Let’s be honest—United hasn’t always been synonymous with luxury. But in an unexpected twist worthy of a Champagne toast, the airline has just announced a sky-high glow-up that actually feels premium. Enter the “United Elevated” interior, a new concept set to debut on upcoming Boeing 787-9 Dreamliners, replete with caviar, couture-caliber amenity kits, and the…
-
Jet-Setters and Jerseys: How Sports Fans Are Becoming the New Luxury Tourists
There was a time when premium travel meant sailing into St. Barts on a private yacht or checking into a marble-clad suite in the Amalfi Coast. But now? It might just mean touching down in Buenos Aires with a jersey in your suitcase and a match ticket in hand. According to Mastercard Economics Institute’s latest…
-
Hublot Meets Haute Cat-ure And The world’s Most Famously Spoiled Feline
It was only a matter of time. The world’s most famously spoiled feline, Choupette Lagerfeld, has officially scratched her way into yet another corner of the luxury universe—this time not a velvet chaise or a couture runway, but a watch ad. Yes, Choupette is now the improbable face of Hublot’s 20th Anniversary Big Bang campaign,…