Just when you thought Alfa Romeo couldn’t get more Italian, they went and built a car inspired by a boat. Unveiled at the 2026 Brussels Motor Show, the Giulia Quadrifoglio Luna Rossa is the first child of a marriage between Alfa and the Luna Rossa Prada Pirelli sailing team.
This isn’t just a “sticker and stripe” special. This is a 520-hp carbon-fiber manifesto that proves if you give Italian engineers enough espresso and a sailboat, they will find a way to make a sedan act like a hydrofoil.
photo: @Alfa Romeo celebrates the Italian America’s Cup team with a true collector’s car. Alfa Romeo unveils the Giulia Quadrifoglio Luna Rossa
The “Inverted Foil”: Aero That Actually Works
The highlight of this car is the massive, dual-profile rear wing. While the Luna Rossa AC75 yacht uses foils to lift itself out of the water to fly, Alfa Romeo’s engineers took that exact design and flipped it upside down.
The Result: Instead of flying, the car is sucked onto the tarmac with 140 kg (308 lbs) of downforce at 300 km/h. That is five times the downforce of the standard Quadrifoglio.
The “Bottega” Touch: It was developed under the new BOTTEGAFUORISERIE program—a high-end customization hub shared with Maserati. Think of it as a “tailor shop” for people who find 520 horsepower a bit too subtle.
photo: @Alfa Romeo celebrates the Italian America’s Cup team with a true collector’s car. Alfa Romeo unveils the Giulia Quadrifoglio Luna Rossa
Inside the Beast: Real Sailcloth and Life-Jacket Seats
The interior is where the “sailing” theme gets literal.
The Dashboard: Alfa took actual fragments of an original Luna Rossa sail—a multi-layered, high-tech film—and machined it into the dash fascia. It’s the ultimate “fragment of history” in your cockpit.
The Seats: The Sparco buckets are upholstered in materials inspired by the Personal Flotation Devices (life jackets) worn by the sailing crew. It’s probably the only car seat in the world that looks ready for a shipwreck but feels ready for the Nürburgring.
The Red Badge: For the first time in history, the Alfa Romeo logo has been changed to a red background, matching the “Luna Rossa” (Red Moon) branding.
photo: @Alfa Romeo celebrates the Italian America’s Cup team with a true collector’s car. Alfa Romeo unveils the Giulia Quadrifoglio Luna Rossa
The “Weighty” Facts: Price, Units, and Gravity
How many were made? Exactly ten.
Can you buy one? No. All ten were sold before the public even knew they existed.
The Price: While official pricing wasn’t disclosed to the “unworthy” public, estimates place this collector’s item north of €200,000 ($218,000).
The Weight: Despite the “sailing” theme, it’s no lightweight. With all that extra carbon fiber and the reinforced aero kit, it tips the scales at roughly 1,620 kg (3,570 lbs).
Is it breakable? It’s a track-focused weapon with a massive carbon-fiber wing. If you back into a pole at the grocery store, that wing alone probably costs more than a mid-sized SUV to replace.
This car is actually slower than the standard version. Because the wing creates so much “push” against the air, the top speed is capped at 300 km/h (186 mph)—about 7 km/h slower than the base model. It’s the only time you’ll pay an extra $100,000 to go slightly slower, but look five times cooler doing it.
This car marks the lead-up to the 38th America’s Cup in Naples. It proves that LVMH isn’t the only group that knows how to blend “lifestyle” with “performance.” For the ten lucky owners, they now own a piece of a racing yacht that happens to have four wheels and a Ferrari-derived V6.
