Romeo Beckham is the new Future Z athlete. Plus news from Dua Lipa, Max Verstappen, AC Milan, and Lewis Hamilton

Puma signs Romeo Beckham as latest Puma Future Z athlete. PUMA has signed a long-term partnership with Romeo Beckham. Romeo is currently preparing for his second season in professional football after signing with Fort Lauderdale CF, a USL League One side and reserve affiliate of Inter Miami CF, earlier this year. Romeo represents both football … Read more

Puma’s evoPOWER revolutionary boot technology unveiled in Barcelona

German multinational sportswear manufacturer Puma unveiled a revolutionary boot technology designed to enhance a player’s natural kicking ability, and optimise a player’s power and accuracy when striking the ball. Players Cesc Fàbregas, Mario Balotelli and Marco Reus demonstrated the power and accuracy achieved through evoPower boot technology at an interactive football event in Barcelona. The … Read more