Despite persistent challenges in China, all hope is not lost for luxury brands, says study
Mainland China’s luxury spending continued its decline in 2015, however, emerging signs signal a reversal in 2016. Increased international tourism, and growing comfort and trust in some business-to-consumer (B2C) overseas websites among China’s shoppers stimulated overseas purchases in 2015, according to Bain & Company‘s 2015 China Luxury Market Study. Bain & Company’s 2015 study finds … Read more
