In an industry where luxury is defined by artistry and innovation, Estée Lauder Companies (ELC) are making an audacious play. By anchoring their Fragrance Atelier in Paris—a city synonymous with the pinnacle of perfumery—they’re setting the stage for a transformative moment in high-end fragrances. But what does this truly signify? The choice of Rue Volney … Read more
The Estée Lauder Companies to Establish Atelier in France to Further Accelerate Ambitions in Luxury and Prestige Fragrances. ELC announced the establishment of an Atelier in Paris, France, to further accelerate the company’s strategic ambitions in luxury and prestige fragrances. Estée Lauder’s Move to Establish Atelier in Paris: A Game-Changer in Luxury Fragrances. In a … Read more
Parfums Christian Dior announces the appointment of Francis Kurkdjian as Perfume Creation Director. Parfums Christian Dior , the perfumery and cosmetics (makeup and skincare) line of the French fashion house, Christian Dior SE, announces the arrival of Francis Kurkdjian as Perfume Creation Director. As Artistic Director and Perfumer-Creator of Maison Francis Kurkdjian, which … Read more