Clinique

Inaugural Digital IQ Index: Fragrance report. The digital footprint of most fragrance brands is weak and uninspired

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The first of its kind, the inaugural L2’s Digital IQ Index: Fragrance report benchmarks the digital competence of global fragrance brands, looking at 350 data points across four dimensions: Site, Digital Marketing, Social Media, and Mobile. L2’s Digital IQ Index: Fragrance study attempts to quantify the digital competence of 63 fragrance brands, and, as always, … Read more

Clinique fights ageing with brown algae

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Clinique turn to brown algae in the fight against anti-ageing The brown algae also known as “Laminaria Digitata”, traditionally used as a fertilizer and spread on the land, has been found to provide energy to tired cells.  It has a multitude of benefits, including increasing essential energy to cells, encouraging natural collagen and elastin synthesis, … Read more