Swedish luxury perfume brand Byredo acquired by Puig high-end group
PUIG ACQUIRES A MAJORITY STAKE IN BYREDO. Puig, the fashion and beauty family-owned company, has acquired a majority stake in Byredo, the Swedish luxury brand founded in Stockholm in 2006. Founder Ben Gorham and Manzanita Capital will both remain as shareholders. Ben Gorham will continue his creative leadership (Chief Creative Officer) and Manzanita will remain … Read more