Estee Lauder, Lancome, Clinique, L’Oreal and M.A.C.: the highest digital IQ index in the beauty category
2012 Digital IQ Index: Beauty and Skincare study L2 think tank released the fourth annual Digital IQ Index: Beauty. This year’s study benchmarks the digital competence of 56 prestige Beauty brands across four dimensions: site, digital marketing, social media, and mobile. Based upon more than 900 data points, brands are classified into five categories: Genius, … Read more