Racing Green – next generation of sustainable motorsport

Strategic sustainability project specialists Quimera, the International Motor Sports Association (IMSA) and the American Le Mans Series presented by Tequila Patrón (ALMS) will form a joint venture combining their respective areas of expertise in 2012 launching a new global initiative to develop the next generation of sustainable motorsport. Working strategically, both IMSA and Quimera have … Read more

Trendspotting: 100 Things to Watch in 2012

100 Things to Watch in 2012: JWT’s LIST JWT, the world’s best-known marketing communications brand, released its list of 100 Things to Watch in 2012. “Many of the items on our list reflect broader economic, environmental, technological and social developments we’ve been tracking, while others have potential to ladder up to bigger trends,” says Ann … Read more