The world’s most valuable premium automotive brand in 2011 is Mercedes-Benz.
Twelfth place among the ‘Best Global Brands 2011’: Mercedes-Benz is the world’s most valuable premium automotive brand. In the latest ranking by brand consultancy Interbrand, ‘Best Global Brands 2011’, Mercedes-Benz brand again took twelfth place – as it did last year – and is therefore the most valuable European brand. Its brand equity has risen to US$ 27.455 billion, an increase of 9 percent compared to 2010. Mercedes-Benz’s brand equity has therefore risen continuously since 2009.
Interbrand conducts the ‘Best Global Brands’ study every year. Leading CEOs regard it as the benchmark for measuring the value of international brands. The study identifies the 100 most valuable brands in the world.