Sweden Aims to Distinguish Itself from Switzerland: Unveiling the Luxury of a Different Nature

Sweden wants to end confusion with Switzerland, Swedish Tourist Board Declares. Sweden, a country known for its exquisite landscapes, modern charm, and Scandinavian allure, is on a mission to differentiate itself from its Swiss counterpart, Switzerland. The reason? The perennial mix-up between the two nations that perplexes even the most informed and influential individuals, including … Read more

New Perpetual 1908 Watch Is A Reference To The Date Rolex Trademark Was Officially Registered In Switzerland

With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. @Rolex Perpetual 1908 watch. New watches 2023: Rolex Perpetual 1908 – The new face of excellence Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Inheriting the brand’s historic codes as much as its numerous innovations in watchmaking, the new … Read more

Switzerland: Discovering its most enchanting places

One of the most popular destinations in Europe, Switzerland “enchants” not only Europeans but also travellers from America and Asia since the era of the Grand Tour (1660-1840), which was the traditional European trip of young and noble mainly Europeans. Although most of its reputation has to do with snow and skiing, Switzerland has several … Read more

2021 Michelin Guide Switzerland encourages gourmets to make their way back to restaurants as soon as they possibly can

  A remarkable number of restaurants feature in the Two Star selection. Michelin Guide presented the selection of restaurants that make up the MICHELIN Guide Switzerland 2021. As Michelin Guide said about all its recent editions issued during the pandemic, this new guide attests to the wealth and vitality of the fine dining scene. The … Read more

Watches of Switzerland increases revenue and profits forecast again

UK’s bigger seller of Rolex and Omega watches to repay £3.3m in furlough money but retain rates relief

Geneva Watch Days – the watchmaking sector’s only trade event in Switzerland in 2020

  17 emblematic luxury watch brands unveiled new models during Geneva Watch Days 2020. Geneva Watch Days 2020, the year’s most innovative multi-brand watchmaking event. The recent Geneva Watch Days marked the advent of an exciting new event featuring an innovative concept and format. The show brought together 17 very distinctive names in the world … Read more