Ferrari intends to establish one of the most exclusive collectors car club. Luxury car brand wants to create a community of elite clients, in order to offer opportunities and benefits, including limited edition models without the usual waiting lists.
The superclub is open only to persons holding 5 Ferrari’s. The restrictive condition is fulfilled, according to Ferrari’s
calculations, by 300 owners worldwide. The move could affect the current fans of the automotive brand, the Ferrari world club totaling about 13,000 members. To sweeten the announcement, Ferrari plans to set up an annual event in which a limited number of owners will be invited to drive cars through an Italian circuit.
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