Victoria’s Secret High End Line

Victoria’s Secret Designer Collection

Victoria’s Secret Launched a High End Line that aims to give a refreshing and sophisticated change from the brand’s playful fare.

The Designer Collection collection will replace the brand’s decade-old strategy of carrying high-end brands like Chantelle Thomas in their stores.

Victoria’s Secret collection will replace the brand’s decade-old strategy of carrying high-end brands like Chantelle Thomas in their stores. “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand,” Ed Razek, president and chief marketing officer of Victoria’s Secret, told WWD.

 

More: fashionista.com | wwd.com