Fashion designer John Varvatos teamed up with Chrysler for a limited edition of new Chrysler 300C, which arrives to Chrysler showrooms in the first-quarter of 2013. Only 2,000 vehicles will be built with each of them being serialized. Varvatos is featured in Chrysler brand’s new advertising campaign called Unboxing.
The commercial showcases the world-renowned fashion designer and Detroit native, John Varvatos , with the new 2013 Chrysler 300C John Varvatos Limited Edition, and also includes a guest cameo made by Detroit rocker Iggy Pop .
“Collaborating with John Varvatos is a true testament to what the Chrysler brand represents, proving that with inspiration, determination and hard work come beautiful things,” said Saad Chehab , President and CEO – Chrysler Brand, Chrysler Group LLC.
“This partnership embodies two brands coming together to deliver unique design, exclusive style and classic refinement.”
“I am excited to continue my partnership with Chrysler, and launch the Limited Edition 300C vehicle that I collaborated on with their world class design team,” said John Varvatos . “It is a very special and personal automobile that has so many great design details and features. Having my friend Iggy Pop join me in my new commercial just made it even sweeter.”
Styled after the black with Titanium-finished John Varvatos ‘ cologne bottle, a Titanium-finished grille surround, Titanium Chrome Chrysler “wing” badge and Black Chrome grille blades mimic the foundries that made Motor City flourish. For a more striking look, an aggressively styled front fascia integrates larger air inlets and features Black Chrome grille blades and Titanium-finished accents. Matching the cologne bottle finish are new 20-inch cast-aluminum wheels, day light opening surrounds and mirror caps finished in Titanium. At the rear, LED taillamps with blackened detail give a more masculine look, while dual-exhaust tips in titanium, and John Varvatos and Chrysler wing deck-lid badges finished in Titanium Chrome complete the look.
Inside, John Varvatos ‘ logos are proudly debossed on unique Pewter Metallic leather seats and are tailored with unique Diesel Gray and black pattern Varvatos stitching – for a look that is straight out of his fitted-jacket collection. Translated from John Varvatos ‘ latest watch design are a specially designed gauge cluster and clock with Pearlescent White face and Charcoal Black Metallic bezels. Extensive use of exotic Poltrona Frau black leather with Diesel Gray accent stitching surrounds the bespoke environment, while a hand-stitched heated steering wheel is finished with Diesel Gray thread and Titanium Chrome accents for added detail. Completing the Chrysler 300C Varvatos Limited Edition‘s interior are Titanium, unique Charcoal Hydrographic Wood and Gloss Black finished interior accents.