The most influential fashion writers in social media include the top three fashion blog in the UK, named as FACEHUNTER, Style Bubble and park & cube, according to UK’s most influential media in fashion list revealed by Cision, a provider of software, services and tools for the media. In the urban fashion and lifestyle area, the top three blogs in the UK were named as THE DAILY STREET, Individualism, and YIN&YANG.
“In fashion, writers can make or break a brand, and social media has completely changed the PR game. Despite the continued importance of glossy magazines in the fashion sector, building strong relationships through social media is now also paramount to success,” said Tosh Bruce-Morgan, Managing Director of Cision UK. “In the age of Twitter, PR and marketing professionals need the most accurate, up-to-date and complete information possible to do their jobs.”
To better understand the intricacies of the fashion media landscape, Cision has undertaken in-depth interviews with leading names in fashion, including Anda Rowland, vice chairman of Anderson & Shepard, the bespoke tailors on Savile Row, and fashion blogger Ella Gregory of Coco’s Tea Party. Of the changing media landscape, Ella said, ” I do agree that certain fashion bloggers have become incredibly influential, and the style of blogging seems to be influencing more and more publications. However, I don’t think that blogs have (or will ever, for that matter) replace traditional forms of fashion journalism.”