Tom Ford targeting the Middle East with a new fragrance

American fashion designer and film director Tom Ford (born August 27, 1961) released exclusive scent for the Middle East. Like all Tom Ford Signature fragrances, the new Oriental floral fragrance called Sahara Noir is inspired by perfumery’s glamorous past when the world’s most expensive and precious ingredients were used to create sophisticated perfumes.

“Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage,” said Tom Ford.

Frankincense-based Sahara Noir includes notes of Egyptian jasmine, orange, ginger, basil, cinnamon, Moroccan rose and base notes of amber, cedar, patchouli, oakmoss and leather. The exclusive fragrance will be launched first in the Middle East, before coming to Europe.

“It is a deep and substantial perfume that caresses the senses. Sahara Noir is rich and exotic; it wraps the balsamic, incense-touched notes of frankincense in gold and honey-coloured light,” added the designer.