Since its creation over a century ago, the Tiffany Setting has been the world’s favorite engagement ring. The ring of rings, as it has been called, is the most brilliant ring ever. It is also the most beautiful.
Unbelievable, but true. Tiffany & Co. jewelry were available exclusively through the brand’s website… just in 13 countries. But a new engagement announced this week will significantly further the reach of Tiffany’s ecommerce presence.
NET-A-PORTER and Tiffany & Co. today announced an unprecedented global collaboration to make select Tiffany designs available for purchase on NET-A-PORTER.COM, beginning April 27 for a limited time.
NET-A-PORTER will be the only authorized online destination beyond Tiffany’s own channels. The collaboration will go live on April 27, beginning with an edit of Tiffany’s iconic Tiffany T collection, which perfectly complements the unique style of the modern NET-A-PORTER woman.
“Founded in New York, Tiffany has been a renowned house of luxury for 179 years, and brand collaborations with innovative businesses like NET-A-PORTER help ensure that Tiffany’s timeless designs reach a new generation of customers, wherever they are,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co. “With their recognized edit and fashion authority, NET-A-PORTER will re-introduce Tiffany as more than the legendary jeweler, but an expression of personal style.”
“We are thrilled to serve as Tiffany’s first ever global ecommerce partner, an extraordinary coup for both brands. By marrying the ultimate legacy jewelry brand with the ultimate destination in online luxury fashion, we hope to re-introduce Tiffany to a highly engaged and fashion-conscious global consumer,” said Sarah Rutson, vice president of global buying for NET-A-PORTER.
