Instagram has become the window display for a new generation of savvy shoppers – and it’s changing the way we consume style, for good and bad. Leah Harper meets some of the pioneers at the forefront of Insta-fashion
The influence of Instagram on fashion has gone beyond mega-models getting thousands of ‘likes’. Instagram is now the place where sales are made and retailers discover new designers
Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds