PPR + Yoox fashion e-commerce

PPR & Yoox prepare a joint e-commerce project

French luxury group PPR and Italian online fashion retailer Yoox are holding commercial discussions to examine the possibility of working together on an e-commerce project

“No definitive agreement has been signed to date,” PPR said in a statement.

Shares in Yoox rose more than 10 percent after reports that PPR luxury products would be sold through the Italian company’s digital platform, according to Reuters.