The prestigious Italian fashion house of Gucci launches a new collection of fragrances under the creative director of Frida Giannini. It comes out in May 2012 and is named Flora by Gucci Garden Collection. The collection includes the five most important blossoms outlined on the legendary Gucci scarf designed by Vittorio Accornero for Princess Grace of Monaco.
The Flora Garden takes five blooms from this historic print and creates a bouquet of discerning eau de toilettes in their honour. These five new editions are: Glorious Mandarin, Gracious Tuberose, Gorgeous Gardenia, Glamorous Magnolia and Generous Violet.
The face of the advertising campaign is Abbey Lee Kershaw, shot by Solve Sundsbø. The fragrances are available as 50 and 100 ml Eau de Toilette, except mandarin and violet one that will be available exclusively at Gucci flag stores as 100 ml Eau de Toilette.