Fendi house is transporting London’s visitors to majestic Rome with a pop-up boutique opened inside Harrods’ Brompton Road exhibition windows. Called the Trace of Palazzo della Civiltà Italiana, this small slice of Rome recreates the grandeur of Fendi’s new headquarters, the space mirroring the building in miniature.
To mark the SUMMER POP-UP BOUTIQUE, Fendi has launched a range of limited edition products exclusively for Harrods. A selection of 2Jours and By The Way bags are served in an array of unique colourways, alongside two new additions to the Bag Bug family, known as ‘Furrods’. Meanwhile, one of Fendi’s most iconic handbags, the Peekaboo, enjoys a
makeover in exotic python skin.
Everyone who visits the boutique will have the opportunity to take part in a digital competition to design a 3Bagette. The winner of the competition, judged by none other than Silvia Venturini Fendi herself, will be awarded a personalized 3Baguette, which has been specially created by the designer for the Harrods pop-up.
Fendi also unveiled a new temporary boutique in Beijing. The store is displaying the current Fendi PreFall 2015 collection.