Kate Moss – the face of Stuart Weitzman shoes

Supermodel Kate Moss debuts in a Stuart Weitzman Spring 2013 campaign, photographed by Mario Testino. This is the Moss’s first campaign dedicated solely to American-designed shoe those previous faces include Russian supermodel Natalia Vodianova.

“Obviously she’s a professional,” the New York City-based shoe designer told PEOPLE. “We did shots of [her wearing] six beautiful shoes, and we only had one retake. That’s not normal — usually you’d be re-doing and re-doing. But her first shot out of the box was perfect.”

“There isn’t a Stuart Weitzman woman — I have a lot of muses,” said Mario Testino, who brought supermodel Moss to Weitzman. “Among those muses are certainly fashoinistas, celebrities, hip city girls, but also career women, housewives, brides. But I don’t need to have in our ad campaign someone we’re making shoes for, but someone who can show off the product as beautifully as we hope it is.”

High-end designer brand has 40 retail stores in the United States. Weitzman also operates 42 international stores, and the brand’s shoes are sold in boutiques in more than 70 countries.

Watch the ‘Behind the Scenes’ video to see Kate Moss, Mario Testino and Stuart Weitzman create the SPRING ’13 campaign.