Heavy snow and more digital experience : the launching of Ferrari F2012

With the launch event at Maranello cancelled due to heavy snow covering the entire area, the reveal of the Ferrari F2012 was done through a series of online streaming interviews with key players including Fernando Alonso who spoke about the new car and the season ahead.

“It looks very different from what we have seen in the last two years,” said Alonso of the F2012 which features a ‘platypus’ style raised nose which first broke cover when the Caterham CT01 was revealed to the world last week.

The Spaniard, who won the Formula 1 world title in 2005 and 2006, is motivated as ever, “This is my third season at Ferrari and I am going to start with the same strength and determination. I want to do great this year.”

“Of course it’ll be quite competitive for the whole season, but we want to see red cars on the podium. We start [testing] next week in Jerez and we keep working together. I am sure we will do well this year.”

“I believe in the skills we have here in Ferrari. We have two months to get ready before the first competition. We have to fight for the title and try and get as many points as possible. We really want to be right at the top of the ranking,” said the Spaniard who has 27 grand prix victories under his belt.

“We have to be as consistent and resolute as possible. I am sure, really, really sure we will be able to achieve great targets and fulfil the great responsibility of driving for Ferrari.”