Net-a-Porter is adding beauty shopping outlet “Beauty: The Quintessential Edit”
After expanding its business to publishing, the online luxury fashion retailer Net-A-Porter moves into the realm of
beauty. Beside access to the hottest looks of the season from international cutting-edge labels, Net-A-Porter will offer hard-to-find brands and a selection of perfumes, high-end skin care, makeup, nail polish, and hair products.
“The proposition is really where the beauty-meets-fashion aspect,” Alison Loehnis, Net-a-Porter’s managing director told WWD. The new beauty products will be placed in a new shopping magazine called “Beauty: The Quintessential Edit”. According to the company’s officials, beauty shopping outlet will remain very selective to complement the site’s fashion offering.
Available in French, German and Mandarin Chinese, “Beauty: The Quintessential Edit” will go live on March 20 on the London-based luxury fashion e-tailer founded in 2000 by Natalie Massenet. The former journalist for Vanity Fair started Net a Porter after readers would repeatedly email her asking where they could purchase items that they had seen in the magazine. Net a Porter stocks over 300 brands, from Miu Miu, Christian Louboutin, Camilla & Marc, Alexander McQueen and Marc Jacobs.