Frankfurt Motor Show 2013: The first Mercedes-Benz in the fast-growing compact SUV segment

Mercedes GLA will celebrate its world premiere at the International Motor Show (IAA) in Frankfurt (12 to 22 September 2013).

The high-quality appointments and the flexible interior position the GLA as a compact premium SUV. Fit for off-road excursions, the GLA is the first Mercedes-Benz SUV to be optionally available with the new-generation permanent all-wheel drive system 4MATIC, with fully variable torque distribution.

“With the compact GLA we add a fifth attractive SUV variant to the Mercedes‑Benz model portfolio in this constantly growing segment. The GLA impresses mainly with its progressive character and agile handling,” said Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes‑Benz Cars.

Initially the power range of the 1.6 and 2.0-litre petrol engines will extend from 115 kW (156 hp) in the GLA 200 to 155 kW (211 hp) in the GLA 250.

The two diesel engines excel with dynamic torque and outstanding efficiency: The GLA 200 CDI develops 100 kW (136 hp) and maximum torque of 300 Nm and has a displacement of 2.2 litres. It emits only 114 g CO2 per kilometre (provisional figure). The GLA 220 CDI likewise has a displacement of 2.2 litres and develops 125 kW (170 hp) and 350 Nm.

The good air flow characteristics, which are a major contributory factor to the vehicle’s low fuel consumption in everyday conditions, result from numerous aerodynamic optimisation measures.

As a serene day-to-day companion Mercedes-Benz GLA has a flexible and variable interior. The rear seat backrests can not only be folded down completely, but are also adjustable for angle if required. The generous luggage compartment (421 – 836 litres) is well-presented and can be loaded without difficulty thanks to the low loading sill and the wide tailgate, which opens automatically as an option.

“With its striking features Mercedes-Benz GLA embodies our progressive thinking and enthrals with its off-road proportions,” said Gorden Wagener, Vice President Design at Daimler AG. “The clearly defined surfaces convey power and serenity, and we have managed to combine as much emotional appeal as possible with as much clarity as necessary.”

The dashboard consists of an upper and lower section, allowing surface structures that are different in look and feel. Matt and glossy 3D geometries (graining) create an attractive light effect. The three-dimensional trim section of innovative membrane, aluminium or wood lends a new, modern touch to the interior. The matt satin finish of the wood trim is a further enhancement to the modernity, and makes the surface particularly pleasant to the touch.

The latest multimedia generation deployed in the GLA boasts new functions, additional apps and a modified graphic colour scheme.

Daimler’s Digital Drive Style app concept, which together with the Drive Kit Plus for the iPhone®” allows seamless integration of an iPhone into the vehicle, has been extended. The highlights include Siri voice control and Glympse real-time location sharing. Glympse enables the user to share his or her current location with selected persons.

Additional functions include Facebook, Twitter, internet radio, AUPEO!™ personal radio and the advanced navigation system from Garmin with internet-based real-time traffic information, an online POI search function including Street View and a 3D map display.

The GLA will be in dealer showrooms in 2014.