First IWC Schaffhausen boutique in South America

IWC Schaffhausen inaugurates first Brazilian boutique

The very first IWC boutique in all of South America was unveiled in São Paulo, the largest city in Brazil, the largest city in the southern hemisphere and Americas, and the world’s seventh largest city by population.

The key attraction of the new store in the luxury shopping mall, JK Iguatemi in São Paulo is the variety of luxury timepieces available. The watch enthusiasts have the chance to view IWC’s extensive collection, along with a timepiece limited to 25 pieces, the Big Pilot’s Watch Perpetual Calendar Boutique Edition Brazil in rose gold, exclusively available at the new boutique.

“The warm and exquisite ambience was achieved through meticulous designs with an emphasis on details including dark wood, polished metals, chrome accents, and leather, all effortlessly reflecting the brand’s philosophy and craftsmanship,” says IWC.

IWC Schaffhausen celebrated the grand opening by offering a night of entertainment, with soccer superstar Luís Figo, as well as actor Murilo Benicio, in attendance. Throughout the night, fans of good music were also treated to the sounds of renowned Dj Marina Diniz.

“We are delighted to unveil the new IWC boutique in São Paulo and would also like to invite new guests to enhance their knowledge of the brand’s established philosophy and history.” said Michel Cheval, Regional Director of Latin America and the Caribbean.

The attraction of IWC’s 2012 portfolio are the new IWC Ingenieur Automatic Boutique Edition and the IWC Big Pilot’s Watch Perpetual Calendar Boutique Edition timepieces.

IWC Ingenieur Automatic Boutique Edition is equipped with high-precision 80111 calibre with the Pellaton winding system and integrated shock absorber. Thanks to a screw-in crown, the timepiece is water-resistant to 12 bar and thus ideally equipped for the exacting demands of present-day life. The Ingenieur Automatic Boutique Edition is limited to 500 pieces and available exclusively in IWC boutiques.

The IWC Big Pilot’s Watch Perpetual Calendar Boutique Edition (limited to 250 pieces), dubbed a Haute horlogerie item for the cockpit, is one of the most complex pilot’s watches ever built. The IWC-manufactured movement with its 7-day power reserve drives a whole range of watchmaking complications. These include a perpetual calendar with four-digit year display together with date, day and month displays as well as a moon phase display. All the displays are easily adjusted via the crown.