Firenze4Ever 5th edition with Karl Lagerfeld NOWNESS and Mercedes-Benz

Firenze4Ever 5th edition opened with new KARL menswear limited edition



For the 5th edition of Firenze4Ever and the launch of the Fall/Winter 2012/13 collections, Luisa Via Roma will welcome the most influential fashion bloggers and press from all over the world.

To celebrate the 5th anniversary of the internationally renowned Firenze4Ever event, Luisa Via Roma and Mercedes Benz in association with Nowness announced a unique film project by Lisa Paclet and music director Mimi XU that includes 5 designers, 5 capital cities and 5 short films.

To celebrate the exclusive online launch of the “KARL” menswear line on luisaviaroma.COM, Luisa Via Roma will host a POP UP STORE where the designer’s two Fall/Winter 12-13 collections will be unveiled for the “Firenze4Ever” bloggers event (KARL women’s and men’s, KARL LAGERFELD Paris women’s and men’s) and will present a collection of three exclusive limited edition T- Shirts branded “KarlxIloveDust for Luisa Via Roma” designed by the artistic collective “I LOVE DUST” in collaboration with Karl Lagerfeld. The blogger guests will be the first to see and style these new collections.

The spirit of “KARL” will be in Store as the British multi disciplinary creatives I LOVE DUST will present exciting live performances and an artistic window installation.

Reflecting different sides of the iconic designer’s personality, the KARL line combines an immediately recognizable silhouette with military influences and a rock and roll glamour.