Chloé’s first Maison opened on Paris’ rue Saint-Honoré

Chloé’s first Maison with personal-shopper-like approach

French fashion house Chloé (founded in 1952 by Gaby Aghion), known as the first house of luxury ready-to- wear inaugurated the first Chloé Maison at 253 rue Saint-Honoré in Paris.

The new Chloé boutique showcases French workmanship and presents the ready-to-wear collections along with shoes, accessories and fragrances, and a limited edition of the ‘Alice’ bag in just 30 pieces, numbered and engraved.

Creative Director, Clare Waight Keller, collaborated with architect Joseph Dirand to come up with the new, airy design, which reflects the ‘free and modern’ Chloé woman.