Are you ready to embrace the sun?
In the very first campaign shot by American photographer Theo Wenner for the Chloe Maison, the spirited optimism of the Spring- Summer 2016 collection is captured in spontaneous sun-drenched images.
Smiling and carefree, a cast of Chloe girls from the Spring-Summer 2016 runway embody the Chloe spirit of diverse, natural beauty. The campaign launches models Céline Bouly and Ari Westphal as the new faces of Chloe. Antonina Petkovic and Ilvie Wittek return alongside Céline and Ari, in a tumble of breezy curls and sun-kissed faces.
Bathed in the warm sunshine, each girl glows with unique personality and an individual sense of style – showcasing their natural grace and easy friendship. Embracing a carefree and bohemian spirit, the time of day shifts subtly throughout the series, as the dynamic movement of the season’s technicolour ombré silk dresses, printed lace and athletic, romantic separates are captured in the dazzling sunlight.
“This campaign is very exciting for me because I really wanted to create a new energy for chloe this season. Theo is a photographer I have worked with several times before and I really appreciate his youthful eye and spontaneity behind the lens. I also wanted to bring new faces to Chloe as they represent a more adventurous, free-spirited, impulsive side of the chloe girl,” said Clare Waight Keller, Chloe Creative Director.
