Chez Dior: Dior launches its biggest boutique in Taiwan, the fifth largest Asian market.

Dior’s newest boutique in Taipei
In Taipei, but unmistakably chez Dior


Tower 101 in Taipei (Taiwan) is the location of the biggest Dior boutique ever. Taiwan is the fifth largest Asian market after Japan, China, South Korea and Hong Kong. Dior chose the Taipei 101, of the most recognizable towers in the world with a structure that recalls a pagoda roof. Reaching 508 meters, the Taipei 101 was, for four years, the world’s tallest building.

Designed by architect Peter Marino the newest Dior flagship spans 1805 square meters over two floors.The intimate salons of shoes, ready-to-wear, eveningwear, fine jewelry or the VIP dressing rooms offer a journey through the world of Dior. A wall of images recalls the rotunda of the Avenue Montaigne store in Paris.

A series of art ojects were specially created for the rejuvenated 18th century decor of the boutique: a Chinese woodblock covered in gold leaves by Claude Lalanne, a Véronique Rivemale mirror, a video installation by Oyoram on the stairway and an Elisabeth Garouste table. Add to this unconventional Dior “art galllery” the works of Rob Wynne, Alasdair Cooke, Yoram Mevorach, Martin Kline, Terence Koch, Juan & Paloma Garrido, Lawrence Chauvat, Peter Peri, William Sullivan, Mark Shenkman, Gary Lee Noffke and so on.