Changing your skin destiny – Conversations with Cate Blanchett

change the destiny of yout skin SK-II--Cate Blanchett

This fall, SK-II, Procter & Gamble’s Prestige luxury skincare line, is opening a Pop-Up Studio in New York City‘s SoHo district for a limited time, October 3rd through October 31st 2015. The Pop-Up is celebrating the launch of #ChangeDestiny campaign and the new SK-II Mid-Day Essence. SK-II’s latest comprehensive research on skin science dispels the myth that skin aging is something that happens later in life. SK-II found that invisible aging of the skin actually begins in the 20s. Additional studies conducted by SK-II indicate that women who start using Facial Treatment Essence in their 20s look significantly younger in their 30s and 40s.

Pitera – discovered over 35 years ago and made up of a delicate composition of vitamins, amino acids, minerals, saccharides and organic acids – continues to astound researchers with its wealth of benefits.

SK-II NYC pop-up test change the destiny of yout skin SK-II

Global Brand Ambassador, Cate Blanchett, launched the campaign at the New York Pop-Up Studio and will bring her personal experiences and Change Destiny story to life. A new video shares the stories of women who have embraced change in their lives and ultimately changed their own destiny.

“I have long believed that the continual use of SK-II Facial Treatment Essence has by far been one of the best beauty decisions, dare I say investments, that I could have ever made. Having used SK-II for over 12 years now, I can say it has changed and shaped the destiny of my skin. I am proud to be part of SK-II’s efforts to further inspire women to embrace change in all aspects of their lives,” said Cate Blanchett.

change the destiny of yout skin SK-II NYC pop-up

At the Pop-Up, SK-II will also introduce the new Mid-Day Essence – a hydrating facial spray created for women on-the-go that can be used to refresh skin throughout the day. It moisturizes to combat dull, dry skin brought on by daily stressors to give skin a boost, anytime, anywhere. Mid-Day Essence instantly reduces visible effects of oxidative stress on the skin’s surface while strengthening the skin moisture barrier over time. With fine mist particles that are a quarter of the size of visible skin pores, the Mid-Day Essence allows better penetration of its key ingredients in the skin’s surface, even through makeup. When used together with Facial Treatment Essence, results show a 1.8 times increase in skin’s hydration.

The Pop-Up will offer personalized skin consultations using SK-II’s analysis tool, the Beauty Imaging System. This unique technology helps visualize the skin’s visible age to help determine a product regimen designed exclusively for an individual’s skin concerns and also shows a simulation of improved skin appearance. Consumers can also track their improvement over time, allowing consumers to take control of their skin’s destiny at any age.

change the destiny of yout skin SK-II- change the destiny of yout skin SK-II--