The luxurious BMW Coupé as seen through the eyes of Pininfarina

BMW Pininfarina Gran Lusso Coupé.

BMW Pininfarina Gran Lusso Coupé, the outcome of BMW X Pininfarina first design collaboration was unveiled at the Concorso d’Eleganza Villa d’Este 2013. The BMW Pininfarina Gran Lusso Coupé is a one-off and represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina.

BMW Group and Pininfarina joined forces to bring an idea to fruition: “The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” notes Karim Habib, Head of BMW Design. “The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept.”

“The result of this cooperative venture is far greater than the sum of its parts,” says Fabio Filippini, Head of Design at Pininfarina. “When two such tradition-rich and experienced brands join forces to turn a vision into reality, something utterly new and exciting emerges. From start to finish, this project was defined by a mutual respect for the identity of the other company.”

The BMW Pininfarina Gran Lusso Coupé has an extraordinary impact. It expresses hallmark BMW values such as luxury and sheer presence in a highly elegant form,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “I admire the reductive clarity and precision in Pininfarina’s design. Their expectations for the end result have been just as high as ours, and their understanding of design perfectly complements the BMW design DNA for a vehicle of this kind.”


The trademark BMW kidney grille forms the central element of the front-end design, and all surfaces and lines take their bearings from it. It symbolically points to the engine at the heart of the vehicle, its size reflecting the power of the V12 unit nestling behind it. The “kidneys” are angled towards the road, citing the typical BMW “shark nose” and lending the front end an even more dynamic look, particularly when seen from the side. Viewed up close it discloses highly accomplished detail work: the front part of the bipartite kidney grille is made of matt-sheen aluminium, while behind it an identically shaped part in high-gloss black adds visual depth and makes for an exciting contrast of materials.


Finest leather and kauri wood aged more than 48,000 years lend the cabin of the BMW Pininfarina Gran Lusso Coupé a special aura, says BMW. The high-grade leather from the Foglizzo leather factory – in black and a light shade of Tobacco Brown – creates a warm, exclusive ambience. Metal highlights in black chrome set a technical counterpoint to the extensive application of natural materials.


All the wood elements in the cabin are sourced from a single piece of kauri wood selected by the Italian timber experts of Riva 1920 exclusively for the BMW Pininfarina Gran Lusso Coupé. Kauri wood has a unique grain and shifts in colour from gold to red to brown, depending on the incidence of light and angle of view.