Beauty: the best new mascaras

mascaras 2016 Fall


Powered by Guardian.co.ukThis article titled “Beauty: the best new mascaras” was written by Sali Hughes, for The Guardian on Saturday 13th August 2016 07.00 UTC

Clinique’s new Lash Power Flutter-to-Full (£20, exclusive to Boots until September) screams of gimmickry, but it turns out, is rather stupendous. The special tube has three click-in positions: a natural look; something a little more dramatic; and drag queen.

My inclination, of course, was to head straight to the third without passing Go (what is the point of mascara if one wants to look natural, after all? Go large or go home, is my view), assuming the other settings were surplus to requirements. But during the testing process, I observed that the first setting (which leaves only a small amount of product on the wand) is the perfect mascara for coating bottom lashes. It separates, doesn’t clog, lengthens enough to make lashes visible over eyeliner and, crucially in this role, doesn’t smudge at all. This is because Clinique uses tubing technology, rather than traditional waxes, fibres and dye, to coat each lash in a flexible polymer tube that won’t flake and can’t smudge until you choose to remove it with warm water. So while I have skipped setting two altogether, I find I’m using the other two on a daily basis. My only concern is that with this, Clinique has cannibalised its own market for the wonderful Bottom Lash Mascara, £10.

Another bright idea is Bourjois’ new Volume Reveal mascara, £9.99, the tube of which features a 3x magnifying mirror for perfect application by the long-sighted or mobile user. It gives visibly fuller, kittenish lashes, though in the interests of full disclosure, it smudges on me – but then any non-tubing mascara does. If traditional formulas generally agree with you, I think you’ll approve.

For special occasions, I find even mascara isn’t enough to satisfy me, so I’ll stick on half portions of false lashes, just into the outer corners of the eyes. Now that Eyeko have discontinued their foolproof half falsies, I’ve been forced to look further afield. I’ve tried dozens over the course of the summer, and my favourites by far are Red Cherry Demi Lashes in Joan, £3.99, from a great little website, falseeyelashes.co.uk. Their size makes application infinitely easier than fiddly full-sized strips (I threw on a pair of Joans in the passenger seat of a moving car recently) and the effect is elegantly convincing.

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