2016 evian Limited Edition bottle.
Evian and New York-based fashion designer Alexander Wang unveiled the 2016 evian Limited Edition bottle with Wang’s
signature bar code logo on two contrasting bottles.
Since 2008, evian mineral water has worked with some of the world’s most prestigious designers to create a limited edition bottle. Diane von Furstenberg, Paul Smith, Jean-Paul Gaultier, Elie Saab and KENZO brought areinterpretation of evian’s spirit through art and design.
Alexander Wang applies the barcode logo in different ways and throughout different collections and seasons. Inspired by the unique purity of evian water, Wang put it into new context on its iconic glass bottle.
“In my approach to design, I have always had an un-precious outlook, focusing on the pieces that people wear every day, then tweaking them and elevating them to give a distinct point of view,” said Wang. “even water is something that is truly ‘every day’ yet precious by design. We used linear and strong graphics to give the brand’s iconic bottle our sensibility, and to create a new take on it.”
“The architectural and minimalistic approach Alexander Wang brings to his creations really caught our attention,” said Olga Osminkina-Jones, Vice President of Marketing for Danone Waters of America. “His creations are iconic yet extremely inclusive and relevant today, pure interpretation of the modern audience values. The black and white color contrast, that Alexander Wang chose, makes a statement about evian purity in a very contemporary way.”
The 2016 evian x Alexander Wang Limited Edition bottle will be available in 75cl glass bottles at evian.com and retailers worldwide beginning November 2015.