Dubai International Boat Show to attract an audience of high net worth individuals

The Dubai International Boat Show celebrates its 20th anniversary this year with a total of 750 exhibitors from over 40 countries. The high-end event (from March 13 – 17, at the Dubai International Marine Club) has become a ‘must-attend’ in the calendars of big spenders across the region. Last year the Dubai International Boat Show recorded its biggest sale during the show, a 40-metre Sunseeker superyacht was sold for AED 100 million. Additionally, exhibitors reported excellent

“Every year, the boat show attracts an audience of high net worth individuals and that is the foundation of the region’s luxury consumer market. They come to see our exhibiting companies’ new superyachts, watercrafts and related equipment, but they also like the social networking with other enthusiasts who are attracted to the show’s other luxury offerings, such as the Supercars,” said Trixee Loh, Senior Vice President at Dubai World Trade Centre and organiser of the show.

Leading marine equipment companies such as Exalto Emirates, Elcome, Gulf Development Systems, Japan Marine, MTU and Yamaha are also investing heavily in the Dubai International Boat Show due to increased demand from regional boat builders, and the latest international marine technology will be showcased by specialist exhibitors from the national pavillions of Australia, France, Germany, Italy, United Kingdom, Turkey and South Korea among others.

Other key segments of the show include the Superyacht Boulevard, exclusively reserved for the showcasing of superyachts of 25 metres and above; the Marina Display Area, comprising of the largest on-water display in the Middle East; the Luxury Supplies & Services housing the finest luxury boat builders from around the world; and Equipment Supplies & Services, an indoor area filled with exhibitors specialising in products essential to the supply and servicing of the leisure marine industry.

And following on from the successful inaugural Supercar Promenade last year, the finest models on four wheels will be back in force at the show with world class marquees including Bentley, Brabus, McLaren and Mercedes-Benz that will align perfectly with the prestige of the high end boating brands.